Director of Marketing

Job Category: Marketing
Job Type: Full Time
Job Location: Mumbai Noida

WHAT IS EDENRED?

Edenred is a pioneer, a tech leader and the everyday companion for people at work across more than 46 countries. Our 10,000 employees are committed to making the world of work a better place for all, one that is safer, more efficient and more user-friendly. At Edenred, our passion for customers, respect, imagination, simplicity and entrepreneurial spirit are our values. For anyone who needs to vibe in their professional life, we are the best place for you to work and grow.

In 2019, thanks to its global technology assets, the Group managed €31 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC Next 20, FTSE4Good, DJSI Europe and MSCI Europe.

YOU WILL VIBE WITH US This position’s main mission is to assist India COO and GM to create and execute marketing strategy and communication in order to support the development and growth of business.

In order to succeed, the Marketing Director’s scope of responsibilities the following:

  • Lead and execute marketing strategies:
    • Facilitate customer and market research, methodology and integration of findings.
    • Generate and increase leads to identify potential opportunities by building inbound and outbound strategy.
    • Manage and maintain the overall product’s go-to-market plan.
    • Develop, track, and control the marketing budget.
    • In charge of NPS process and all digital marketing coordination
  •  Promote and develop marketing and communication:
    • Responsible for developing and executing the overall online and offline communication and brand awareness.
    • Review and refine the analysis of the performance of advertising campaigns
    • Develop marketing plans to support new and existing products.
    • Define and implement local press relation strategy and crisis communication
  • Support business development:
    • Maintain and enhance all product-related information.
    • Design and produce all sales related materials, including but not limited to presentations, advertisements, and social media posts.
  • Participate and is the decision maker on human resources related topics for local Marketing team members such as recruitment, performance appraisal, objective settings.
    • Help Edenred emerge as employer of choice through proper positioning and communication.
    • The PR, CSR & Communications:
  • PR & External Communications:
    • expanding the awareness of Ticket Xpress rewards solution and our brand Edenred
    • Internal communication: improve employee engagement and communication within the *Edenred IN team CSR: plan and execute the CSR initiatives under the group’s standards and guidelines

WE WILL VIBE WITH YOU Who you are :

  •  Professional experience
    • 10+ years of relevant experience
    • Experience of managing several projects simultaneously on complex topics
    • Education: Master’s degree (MBA, Mass Communication) or higher
  • Technical skills
    • Complex project management
    • Corporate strategy
    • Market and value chain analysis
    • Issue analysis
    • Oral and written communication
    • Fluent in English
    • Digital first and offline (press, OOH, PR) experience.
  • Soft skills
    • Excellent communication
    • Rigorous and organized
    • Proactive mind set
    • Curious and hands-on (roll up your sleeves), collaborative style of working
    • Attracted by new technologies
    • Confidence and independence to express opinions to global, regional and local management
    • Leadership that energizes the team and peers
    • Autonomous with the ability to make and implement decisions
    • Business oriented with a passion for building the business
    • Customer oriented with a passion to delight both the internal and the external customer
    • Respect to the multi-cultural nature of the organization, and the ability to work with an exciting and diverse community

KEY STAKEHOLDERS : Marketing Director will interact with

  • Internal stakeholders
  • All departments’ members and heads of Edenred India: IT, Sales, Marketing, Accounts, Product, Finance, HR
  • Functional heads & strategy head in RQ and EQ.
  • External stakeholders
  • Communication partners: Press agency, Online marketing agency, designer, journalists, etc.
  • CSR partners: NGOs
  • Public Relations: Consulting partners, associations of merchants

EXPECTED START DATE

  • April 2023

OTHER DETAILS

  • Location: Mumbai – Thane

Report Line: Chief Operating Officer, Accentiv, India

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